The firm
A small senior firm for businesses that build things
Anuradha Solutions was started in 2016 by a dairy plant manager who had watched too many good MSME projects fail for reasons nobody had modelled. We have stayed deliberately small, senior and narrow since.
- Founded
- 2016
- Engagements
- 310+
- Consultants
- 6
- Offices
- 3
Why the firm exists
It started with a bad plant
In 2014 our founder was commissioning a dairy plant in western Maharashtra that had been designed by the company selling the equipment. It had capacity for eight products, a procurement base that could support three, and an effluent treatment plant sized for a site it was no longer on. The promoters had spent eleven crore. They never recovered it.
Nothing about that failure was exotic. Every decision that killed it had been made before a single brick was laid, by people who were not independent of the outcome. The firm exists to be the party in the room with no interest in how big the project is.
Ten years on, we have commissioned 42 plants, arranged ₹640 crore of project finance and told roughly fifty promoters that the thing they wanted to build should be smaller or should not be built at all. The second number matters more to us than the first.
- ₹640 Cr
- Project finance & subsidy sanctioned
- 310+
- MSME engagements delivered
- 42
- Greenfield plants commissioned
- 3.1x
- Median revenue growth
Across 180+ DPRs since 2016
Manufacturing, dairy, food processing
Site selection to trial production
Measured 24 months post-engagement
How we work
Six commitments, and the cost of each
These are in our engagement letters, not just on this page. Each one costs us money, which is the only reason they are worth stating.
No supplier commissions. Ever.
We take no margin from machinery vendors, printers, software resellers or lenders, and it is written into every engagement letter. Supplier commissions are the single biggest reason Indian MSME plants are over-specified, and refusing them is what lets us recommend the ₹40 lakh line over the ₹90 lakh one.
We do not take equity in clients
A consultant with equity cannot honestly advise you not to expand. We charge fees, and on funding work a disclosed success fee tied to sanction. That is the whole commercial model.
A partner does the work
There is no pyramid here. The person who scopes your engagement writes the report, presents to your board and sits in the credit committee meeting. It is why we run fifteen to twenty engagements a year rather than a hundred.
We say no, in writing
About one discovery call in four ends with us declining — wrong sector, too small, or an expectation we cannot meet. Roughly one diagnostic in six concludes that the client should not expand at all, and we put that in the report.
Fees are published
Indicative ranges are on every service page. A firm that will not discuss price until the third meeting is managing your commitment, not your project.
Results are measured against a baseline
The metrics we report are agreed before work starts and stated with their starting point. We will put you in touch with the client behind any case study on this site.
How an engagement runs
From first call to measured handover
Six stages. You can stop after any of them, and the first one is free.
Discovery call
Forty-five minutes with a partner, not a salesperson. We ask what you are trying to build and tell you whether we are the right firm. About one conversation in four ends with us saying no.
Scoping note
A two-page note: what we would do, what you would get, what it costs, and what we need from you. Fixed fee wherever the scope can be fixed. No slide deck, no retainer you cannot exit.
Diagnostic
We rebuild your numbers and walk your plant. This stage is deliberately uncomfortable — it is where we find the constraint that is actually binding rather than the one everybody talks about.
Recommendation
Options with full financial models, a ranked recommendation, and the downside case at 70% of plan. Presented to you and, where relevant, to your board or your lender.
Execution
We stay on the file. Filings, tenders, site reviews, credit committee meetings, commissioning. Our work is not complete at the report — it is complete at the outcome we agreed to measure.
Measured handover
SOPs, dashboards and a trained internal owner, then a review against the three numbers we agreed at the start. If they have not moved, we say so before you do.
Where we are
Three desks, and a lot of time on site
Most of our work happens in your plant, not our office. The addresses matter mainly for the departments we have to visit.
Head office
Pune
4th Floor, Trade Centre, Baner RoadPune, Maharashtra 411045West India desk
Ahmedabad
Prahlad Nagar Corporate RoadAhmedabad, Gujarat 380015Policy & subsidy desk
New Delhi
Nehru Place Business CentreNew Delhi 110019Work with us
Or find out quickly that we are not the right firm
A discovery call is forty-five minutes with a partner. About one in four ends with us saying no, which is the outcome we are proudest of.
- Call
- +91 98765 43210
- Response
- Median 5h 40m in business hours